How to turn customers into loyal buyers?
Customers come, buy and leave… But how can we turn them into the loyal buyers? Correct! Offer them to subscribe for an automatic receipt of your goods monthly in return for your discount. You can do this if you participate in the Subscribe & Safe program on Amazon. You need to give your clients a 5% discount and customers in turn choose the quantity and frequency of receiving consolidated goods from the subscription (the buyer will receive your goods and the goods of another seller in one package). The more products customers adds to the subscription, the more discount they will get – max 15%. To have access to this service, FBA sellers must have a stable sales history and also meet 3 criteria:
- FBA account has good metrics,
- Seller rating 4.7 or higher,
- The seller has been working on FBA program for 3 or more months.
To check if your account meets the above mentioned requirements, go to Settings – Fulfilment by Amazon – Subscription Settings in your Seller Central account. There you will see the status Enable or Disable and will be able to update the settings if the solution is in your favor. Next, you need to download the file with the products that you want to promote in this program. As a result, in the BuyBox section on the listing you and your customers will see 2 options for making a purchase: One-time purchase and subscription (Subscribe & Save). At the moment, the program includes 15 categories: Beauty, Grocery, Electronics, Kitchen, Office Supplies, Sports, Pets, Toys and others. Until December 7, 2018, Amazon offers to sellers a refund of FBA fees of $ 1.25 for each item sold through the Subscribe & Save system, if the buyer purchases the goods with a 15% discount. Attention! All discounts for Coupons, Promotions, Lightning Deal, Business Price and Subscribe & Safe are taken into account so be careful with that. All information about the Subscribe & Safe program is available at Seller Central via the link https://sellercentral.amazon.com/gp/help/external/G201620110?language=en_US